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The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.
Expanding upon his current remit as CCO of BBH India, Bhattacharya will drive Propagate India’s creative vision and sharpen its digital craft.
49% of the incremental CTV viewers come from rural India, according to Kantar.
Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.