Campaign India Digital Crest Awards (CIDCA) 2016 is now open for entries.
The awards that recognise creative digital campaigns that also returned impressive results against stated objectives is in its seventh edition.
Like in the last three editions, the jury will comprise marketing and digital practitioners from the client fraternity.
New categories introduced basis feedback from industry include ‘Use of Data’, for CRM and New Business. Innovation and creativity in sourcing, interpreting and using data to achieve business objectives will be evaluated.
Appreciating the viewpoint that digital campaigns enabling online commerce must be recognised distinctly, a new category has been opened for ‘Online Commerce Campaigns’, for Customer Acquisition, Engagement and Retention.
e-Commerce brands’ ‘Omni-Channel Strategy’ will also be recognised at this year’s CIDCA Awards.
The ‘Blogs’ category has been replaced by ‘Content Community’, which may include all forms of communities built around content, generated by the brand or by the community or both.
The awards will be hosted on 15 June in Mumbai.