Channel [V] assigns creative mandate to JWT India

Channel [V] has assigned its creative duties to JWT India. Anupam Vasudev, EVP- marketing, STAR India has confirmed the news to Campaign India.Talking about the development, he said, “JWT India already handles three channels from the STAR portfolio which includes STAR World, STAR Movies and STAR One. And now they would also be handling Channel [V].”He further added, “There was no formal pitch involved. We did talk to a few agencies but we already had an existing working relationship with JWT and decided in favour of them. ”