Chalo appoints DViO Digital

DViO Digital has been awarded the digital (creative) agency rights for the Chalo app.  

 

The agency will look after the brand's digital and social media management. 

 

The primary focus of the agency through its campaigns across all platforms will be to generate awareness among bus users and bus operators alike and increase app downloads. 

 

DViO will be involved in developing a digital-first brand and creative campaigns, enhancing Chalo's reputation as a reliable brand in the mobility space. In addition, the agency will also be responsible for creating campaign strategy, ideating for co-branded activations, and performance campaign management i.e. deploying digital media for the effective distribution of the content to build TOM, preference and divert traffic to the website. 

 

Sowmya Iyer, founder and chief executive officer, DViO Digital, said, “At DViO Digital, we lead brands through digital transformation and assist businesses in their growth journeys. A lot goes behind establishing a brand online and creating active conversations. With our unique creative strategy, media campaigns and content creation at play, we are sure to establish Chalo as a tech-forward, customer-focused brand in the market.”

 

Dhruv Chopra, chief marketing officer, Chalo, said, “We are delighted to onboard DViO Digital as our digital partner. Chalo is in the phase where the company is rapidly growing its footprint in the country. In DViO we saw the right team with a fantastic blend of speed and execution and strategic understanding that can help us reach our ambitious goals. We are glad to partner with them and look forward to an exciting journey together."