Chaayos, Ghee and Turmeric appoint Wondrlab
Both the accounts were won following multi-agency pitches
Dec 08, 2021 04:23:00 AM | Article | Campaign India Team
Wondrlab has won two creative mandates - Chaayos and Ghee and Turmeric.
The agency won the Chaayos account in November and has created a new positioning for it. Both the accounts were won post multi-agency pitches.
Raghav Verma, co-founder, Chaayos, said, “We are very pleased to associate with Wondrlab. This was seamless as the team was completely aligned with our vision and desire to keep the customer at the core of our business operations. Their thought process on our brand’s way forward resonated with us thoroughly, and we are confident that the upcoming campaign will yield amazing results."
Sumeet Malik, head - marketing, Ghee and Turmeric, said, “It wonderful to be associated with Wondrlab. The Wondrlab team’s deep knowledge, experience and expertise across platforms was the need of the hour for the brand to execute a robust roadmap.”
Rakesh Hinduja, co-founder and managing partner – content platform, Wondrlab, said, “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change which upgrades the lives of people. In a country with strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform first approach and open-minded clients we look forward to creating some wonderful work for the brand.”