Campaign India Team
May 09, 2013

Carat to handle media duties of News Nation

Agency wins Hindi news channel’s mandate in multi-agency pitch

Carat to handle media duties of News Nation

 

News Nation, a Hindi news channel, has appointed Carat Media Services as its media agency. The account was won in a multi-agency pitch.

McCann Erickson handles the creative duties. A campaign is expected to air soon, informed a Carat statement.

On the development, Shailesh Kumar, CEO, News Nation, said, “News Nation will never be known for sensationalism or masala news like many others of our ilk today. Instead, our sights are focused on producing sensible news for the intelligent viewer of this country and beyond. To this end, News Nation has already made sizeable investments on the technology and talent front”.

Vidhu Sagar, executive VP, Carat Media, said, “We believe in the proposition being put forth by News Nation whole heartedly. It’s aresponsible news channel for the sensible viewer and our media approach is also similarly aligned to connect the brand message with its chosen prospect most effectively. We shall endeavour to do this with the help of all pertinent media platforms - including television, print,digital, OOH as well as activation.”

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

11 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

11 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.