Campaign India Team
Oct 09, 2012

Blossom Kochhar appoints Carat as media AOR

This is the first time the company has brought a media agency on board

Blossom Kochhar appoints Carat as media AOR

Blossom Kochhar Group of Companies, a player in the aromatherapy-based cosmetics and oils category, has appointed Carat Media as its media agency on record.

Commenting on the development, Samantha Kochhar, managing director, Blossom Kochhar Group of Companies, said,  “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”

Vidhu Sagar, executive vice president, Carat Media, added, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner.  We will provide media communication management exercise holistically to the company and will manage the media responsibilities encompassing planning, buying and execution. We shall endeavour to do this with the help of all pertinent media platforms - including print, digital, OOH as well as activation, as applicable.”

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Year-ender 2021: 'TV and digital will grow and ...

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

5 hours ago

Swapan Seth appointed executive director at Rediffusion

Last full-time stint was as co-founder of Equus Advertising

17 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

20 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry