Blossom Kochhar appoints Carat as media AOR

Blossom Kochhar Group of Companies, a player in the aromatherapy-based cosmetics and oils category, has appointed Carat Media as its media agency on record.

Commenting on the development, Samantha Kochhar, managing director, Blossom Kochhar Group of Companies, said,  “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”

Vidhu Sagar, executive vice president, Carat Media, added, “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner.  We will provide media communication management exercise holistically to the company and will manage the media responsibilities encompassing planning, buying and execution. We shall endeavour to do this with the help of all pertinent media platforms - including print, digital, OOH as well as activation, as applicable.”