Frette, a luxury Italian Linen brand, has appointed Carat Media as its media AOR for the country. The account will be handled out of Mumbai office.
Speaking on the appointment, Nivedita Malcolm, executive director, Regency Retail for Frette in India, said, “We were introduced to Carat through our Indian partners and were very eager to evaluate their offering in India. Their focus on the business with a clear recommendation on the launch of a premium brand helped us decide in their favour and we are delighted to have them as a partner in the launch of our brand in India. Carat’s integrated approach is exactly what we were looking for and we look forward to having them partner us in our launch and expansion in India.”
Speaking on their appointment, Kartik Iyer, managing director, Carat India, said, “We are very pleased to have been chosen for this premium launch and look forward to providing focused plans based on an incisive understanding of the super luxury consumer in India.”
The brand is over 150 years old and was founded in 1860. Frette is based in Milan, Italy and is a player in the high-end bedding, bath linens and home wear business. The brand operates over
100 boutiques internationally, in premier addresses on the most exclusive shopping boulevards of Paris, New York, London, Beverly Hills and now Mumbai.