ABC Consultants appoints Carat Media to handle media duties

The consultancy is in the process of launching a brand revival exercise

May 18, 2011 12:47:00 PM | Article | Campaign India Team

ABC Consultants, a recruitment services player, has mandated Carat Media to handle its media planning and buying duties. The consultancy is looking at a renewal of its brand identity and plans to execute a high voltage mass media campaign through Carat Media to do the needful.

Confirming the development, Shiv Agrawal, chief executive officer, ABC Consultants said, “We are undergoing a major strategic renewal. In a growth-oriented scenario, we want to be the mind leader as far as quality manpower recruitment is concerned. We are delighted to have Carat Media as our partner in this endeavour of ours.”

Vidhu Sagar, senior vice president, Carat Media, added, “We feel privileged to be chosen for this exercise as ABC Consultants already has a significant draw in the marketplace as far as its brand equity is concerned. We would look to partner ABC Consultants through our Integrated Communication Planning process and help them achieve their objectives. We would be providing solutions for ABC Consultants across all media platforms through all our Aegis Media partner agencies, Isobar, Posterscope, Carat Fresh and iProspect.”

The campaign that is expected to break soon will be a combination of both ATL and BTL activities. The company is looking at print and online activities, along with direct B2B communication with clients, while the electronic medium, too, might be taken forward.