Carat Media bags Borges India's olive oils business

Borges Mediterranean Group, an exporter of branded olive oil from Spain, has appointed Carat Media for its Indian launch. According to the company, "Borges wants to be seen as one of the leading brands related to not just the Mediterranean diet in India but as a promoter of the Mediterranean Lifestyle offering healthy food products. And to help them launch products impactfully in the relatively nascent Indian market, Borges has entrusted its media planning and buying duties to Carat Media."

Vidhu Sagar, senior vice president, Carat Media, said, “We keenly look forward to partnering Borges in building the Sunday Brunch concept in India through our Integrated Communication Planning process. We would be providing solutions for Borges across multiple media platforms including television and print.”

Carat is part of the Aegis Media Group that also includes Vizeum, Posterscope, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Activation), PSI (Airports),  Isobar, and iProspect.