Campaign India Team
Feb 26, 2010

Cannes Lions reviews eligibility criteria for independent agencies

Following industry feedback, Cannes Lions has reviewed the eligibility criteria for its new Independent Agency of The Year Award.In the reviewed criteria, to be eligible for the award, an independent agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

Cannes Lions reviews eligibility criteria for independent agencies

Following industry feedback, Cannes Lions has reviewed the eligibility criteria for its new Independent Agency of The Year Award.

In the reviewed criteria, to be eligible for the award, an independent agency will be defined as an agency that is owned by its management or independent shareholders and is not associated with any holding company or listed entity.

"We realised that the spirit of Independent Agency of the Year was to award and reward an individual office of an independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past," said Philip Thomas, CEO of Cannes Lions.

"Initially we tried to make eligibility wider - but with so many permutations it is impossible to create a level playing field and on reflection we realised it was not achieving what we wanted, which was to recognise truly independent agencies," he added.

The Festival reserves the right to request confirmation pertaining to any agency claiming to be independent prior to the event itself.

For further information about submitting work and to register to attend the Festival, one can visit www.canneslions.com

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

The Advertising Club to refund Abby entrants as ...

Organisation is contemplating rewarding work of two years of work in the coming year

5 hours ago

Universal Society of Hinduism upset by Ikea's ...

Calls for an apology and withdrawal of a 'yoga catalogue' that sells 15 products

6 hours ago

Campaign-Kantar D&I survey shows worsening levels ...

Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.

7 hours ago

Dailyhunt address mass-India with witty 15-seconders...

Watch the films conceptualised by What's Your Problem here