The Cannes Lions International Festival of Creativity has announced several changes to the 2016 awards.
The ‘Titanium & Integrated Lions’ category is being separated, with Titanium and Integrated to be judged as standalone Lions this year.
Press evolves; Digital Craft splits
The Press Lions will become Print & Publishing Lions and Digital Craft will be split from the Cyber and Mobile Lions.
Simon Cook, director of awards, Lions Festivals, said, “This (Press) is an award that’s been with us since 1992. By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”
On the splitting out of Digital Craft, Terry Savage, chairman, Lions Festivals, said, “The Cyber and Mobile Lions juries have told us that with more and more UX and craft-focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour- intensive Cyber Lions judging much more manageable going forward.”
Digital Craft Lions will focus on quality of design, technical execution and overall experience across all digital platforms and devices.
Product Design Lions expanded
In 2016, the Product Design Lions will feature expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including Service & Interactive Design for Products, informed an official statement.
The Design Lions see a new set of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.
As announced earlier, the launch of Lions Entertainment will see two associated Lions. The Entertainment Lions will replace the Branded Content & Entertainment Lions, while the Entertainment Lions for Music are launching due to music’s significant role within the entertainment sector.
Entries open on 21 January 2016.
Further details are at www.canneslions.com.