Cannes Contenders 2023: Havas India

Believe your entry deserves a Lion? Send us the work and the case

May 17, 2023 09:15:00 AM | Article | Campaign India Team Share -

India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals.

We start the build-up to the 2023 edition, with our annual Cannes Contenders series.

Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series.

This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.

Havas Group India has one such entry:

American Oncology Institute - #ThePinkRibbonCollection (Havas Life Sorento)

The awareness surrounding breast cancer is at an all-time high. Thanks to the many, incredibly well-crafted campaigns that has helped educate women over the years. No wonder, 86% of the women we spoke to were aware about the ‘Six-steps of self-check-up’ for signs of breast cancer. And yet, in India, breast cancer cases keep rising. Reaching numbers that renders the high awareness, ineffective. We realised that while women were educated about the ‘six-steps’ they seldom followed up on it, owing to their busy schedule, or general lack of concern. So, we took it upon ourselves to put awareness into action by changing the medium. And engage women in the moment when they were most open to the idea of breast self-examination. By doing so, we reached out to more than 3.2 million people and made our way into women’s closets.