Cannes Lions 2022: dentsu Creative bags global agency of the year title

Leo Burnett bags a Grand Prix as India takes home eight more Lions on day five

Jun 24, 2022 01:22:00 PM | Article | Campaign India Team Share - Share to Facebook

dentsu Creative picking up the agency of the year accolade

The Grand Prix rush for India continued on the final day of the Cannes Lions International Festival of Creativity.

dentsu Creative created history by becoming the first Indian agency to win the coveted 'global agency of the year' title at the Lions.

On day five, Leo Burnett also bagged a Grand Prix for Whisper’s ‘The Missing Chapter’ in the Sustainable Development Goals category.

India won eight Lions on the evening, including two Titanium Lions. The total Lion count for India is 47, making it a Cannes Lions record.

Titanium Lions

dentsu Creative and Ogilvy bagged a Titanium Lion each. dentsu’s win was for Vice Media’s ‘The Unfiltered History Tour’. Ogilvy’s Titanium Lion was for Cadbury Celebrations’ ‘Shah Rukh Khan – My Ad'.

Film Lions

FCB India’s ‘Chatpat’ (created by Kinnect) for SOS Children’s Village won a Silver and Bronze Lion each.

DDB Mudra Group won Bronze for Battlegrounds Mobile India’s ‘Machine Gun – Mouth’ entry.

Sustainable Development Goals Lions

Leo Burnett India won the Grand Prix for Whisper’s ‘The Missing Chapter’ in this category.

VMLY&R won a Silver Lion for Unilever’s ‘Smart Fill’.

Glass Lions

VMLY&R bagged the only Indian win in this category – a Bronze for Unipads' 'Adeli'.

 ShortlistBronzeSilverGoldTitaniumGrand PrixPoints
 1 point (upto 10)3 points 7 points15 points30 points30 points  
Dentsu Web2434113182
FCB India33653  108
Ogilvy131221 84
VMLY&R15231 180
Leo Burnett6 1  141
DDB721   17
McCann India2  1  16
 4 1   10
BBDO51    7
Offroad3     3
Landor & Fitch2     2
Memesys Culture Lab2     2
Early Man Film1     1
Mindshare1     1
Animal1     1
Enormous1     1
Isobar1     1