Campaign India Team
Jun 24, 2022

Cannes Lions 2022: dentsu Creative bags global agency of the year title

Leo Burnett bags a Grand Prix as India takes home eight more Lions on day five

dentsu Creative picking up the agency of the year accolade
dentsu Creative picking up the agency of the year accolade

The Grand Prix rush for India continued on the final day of the Cannes Lions International Festival of Creativity.

dentsu Creative created history by becoming the first Indian agency to win the coveted 'global agency of the year' title at the Lions.

On day five, Leo Burnett also bagged a Grand Prix for Whisper’s ‘The Missing Chapter’ in the Sustainable Development Goals category.

India won eight Lions on the evening, including two Titanium Lions. The total Lion count for India is 47, making it a Cannes Lions record.

Titanium Lions

dentsu Creative and Ogilvy bagged a Titanium Lion each. dentsu’s win was for Vice Media’s ‘The Unfiltered History Tour’. Ogilvy’s Titanium Lion was for Cadbury Celebrations’ ‘Shah Rukh Khan – My Ad'.

Film Lions

FCB India’s ‘Chatpat’ (created by Kinnect) for SOS Children’s Village won a Silver and Bronze Lion each.

DDB Mudra Group won Bronze for Battlegrounds Mobile India’s ‘Machine Gun – Mouth’ entry.

Sustainable Development Goals Lions

Leo Burnett India won the Grand Prix for Whisper’s ‘The Missing Chapter’ in this category.

VMLY&R won a Silver Lion for Unilever’s ‘Smart Fill’.

Glass Lions

VMLY&R bagged the only Indian win in this category – a Bronze for Unipads' 'Adeli'.

  Shortlist Bronze Silver Gold Titanium Grand Prix Points
  1 point (upto 10) 3 points  7 points 15 points 30 points 30 points   
Dentsu Web 24 3 4 1 1 3 182
FCB India 33 6 5 3     108
Ogilvy 13 1 2 2 1   84
VMLY&R 15 2 3 1   1 80
Leo Burnett 6   1     1 41
DDB 7 2 1       17
McCann India 2     1     16
  4   1       10
BBDO 5 1         7
Offroad 3           3
Landor & Fitch 2           2
Memesys Culture Lab 2           2
Early Man Film 1           1
Mindshare 1           1
Animal 1           1
Enormous 1           1
Isobar 1           1


Campaign India

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