After a year's gap, the organiser of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June.
Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders' series.
They say Cannes jurors don’t get enough time to scrutinise and deliberate on a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint. And of course, to acquaint the rest of the industry with which work from this region is competing at Cannes Lions this year.
Starting today, we are presenting here entries from Indian/South Asian agencies that their creators believe should win big at the 2021 International Festival of Creativity.
We kick off the series with Havas Group India.
Category - Print & Publishing
When Cyclone Amphan hit West Bengal and Odisha, millions of people lost everything they had. They needed everything from food, water, shelter to medical aid. The India chapter of the International Advertising Association wanted to help raise money for the government aid agency. The question was, how do we get people who are facing the personal and economic hardships caused by the now raging Covid pandemic to care about someone else’s tragedy? We showed them that as troubled as they were by the pandemic, they were fortunate to be dealing with just one tragedy.