Campaign India Team
May 20, 2021

Cannes Contenders 2021: Havas Group India

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2021: Havas Group India
After a year's gap, the organiser of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June.
 
Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders' series.
 
They say Cannes jurors don’t get enough time to scrutinise and deliberate on a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint. And of course, to acquaint the rest of the industry with which work from this region is competing at Cannes Lions this year.
 
Starting today, we are presenting here entries from Indian/South Asian agencies that their creators believe should win big at the 2021 International Festival of Creativity.
 
We kick off the series with Havas Group India.
 
Cyclone Amphan
Category - Print & Publishing
 
When Cyclone Amphan hit West Bengal and Odisha, millions of people lost everything they had. They needed everything from food, water, shelter to medical aid. The India chapter of the International Advertising Association wanted to help raise money for the government aid agency. The question was, how do we get people who are facing the personal and economic hardships caused by the now raging Covid pandemic to care about someone else’s tragedy? We showed them that as troubled as they were by the pandemic, they were fortunate to be dealing with just one tragedy.
 

 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

19 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

20 hours ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

21 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.