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In the Outdoor category, 43 Indian entries have been shortlisted, while 37 entries make the cut in Press Lions category. Two Indian entries have been shortlisted in the Media Lions category, even as Mobile category continues to draw a blank
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
This outage, alongside similar incidents at major cloud providers, signals a rising pattern of vulnerabilities and structural degradation.
Srinivasan joins Publicis after seven years at BookMyShow.