Campaign India Amsterdam Diary: Day one

The best journeys we make are those without expectations. That's the thought in my head as I make my way from Amsterdam's Schipol airport to my hotel. I am in Amsterdam for 'Open Minds India', a program organized by the BNO(Association of Dutch Designers known by its Dutch abbreviation), with the support of the Dutch Ministry of Economic Affairs, that will look at greater collaboration between Indian and Dutch agencies in the area of design.