Campa Cola is back in a new avatar

Following the news of Reliance relaunching Campa Cola, the brand's identity has been released.

 

The rebrand for Campa Cola has been carried out by Elephant Design. Campa Cola, which was popular in the 1970s and 80s, is being launched in cola, lemon and orange flavours.

 

The brand is also set to launch an ad campaign for the IPL. 

 

Ashwini Deshpande, co-founder and director, Elephant, said, “Rebranding Campa was once in a lifetime opportunity. How many independent brand agencies can claim to develop a megastar cola brand? With the ambition and resources of the Reliance team, we had a solid backing for venturing into new ways of bringing the brand to life. As we had a consensus that Campa would be built on the codes of being confident, unpretentious, and highly differentiated, there was no need for creating multiple brands for different flavours as the attitude and promise would remain consistent across all Campa beverages. This would also be a ‘first’ in this category.”

 

Nidhi Isaac, director - brand and design, Elephant, added, “We set out to develop a contemporary brand for the confident young India. We believe branding is about helping consumers identify with the product and navigate better; whether through e-commerce or on retail shelves. Our work is always focused on people and guiding them towards the right choices.”