Cadbury India relaunches 'Bournville'

Cadbury India has relaunched Cadbury Bournville Fine Dark Chocolate. With this move, the company aims to launch a new category of 'dark chocolates' in India."Dark chocolate is one of the fastest growing categories abroad. However, in India, it is still in a nascent stage. There is less than 25% awareness amongst the SEC A segment. Thus, we are almost doing category creation with this launch," said Sanjay Purohit (pictured), executive director- marketing and international business, Cadbury India.