Budweiser has renewed its sponsorship of Manchester United, extending its association with the beer brand through the 2009-2010 season. Budweiser has been associated with the club since 2002. The beer brand's sponsorship includes exclusive pouring rights at concessions and digital on-field signage.
"Manchester United represents the pinnacle of football and the club's popularity, like Budweiser, spans the globe," said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc, adding, "Manchester United and Budweiser are a perfect match, both having strong, storied heritages and a commitment to being the best. As Budweiser continues to expand internationally, our connection with Manchester United helps create awareness and excitement for the brand around the world."
The sponsorship grants Budweiser rights to use the Manchester United marks and player images in advertising, point-of-sale materials and packaging in key markets throughout Europe, Asia, Africa, North America and South America.
In 2008, Old Trafford had played host to the international finals of the Budweiser Cup, a 6-on-6 football tournament comprised of recreational teams from 16 countries. Teams in India qualified through local tournaments in Mumbai, Pune, Goa, Manipal, Mangalore, Mysore, Bangalore, Hyderabad and Vizag. The winning team, from Mumbai, represented India in the international finals in Old Trafford against teams from around the world.
Rob Newman, sales and marketing director of Budweiser in India said, "Football is the world's favourite sport, and in India, it is growing in popularity. Since the launch of Budweiser in July of last year, football fans and Manchester United fans in India have had the opportunity to experience Budweiser's passion for football at the Budweiser Cup 2008. We look forward to providing Indian football fans with many more such opportunities to 'Live their Dream' and come together to celebrate this great sport. Our partnership with Manchester United will help us accomplish that."
Budweiser has been a sponsor of the Premier League since 2002. The brand has been the "Official Beer" sponsor of the FIFA World Cup since 1986 and has said that it will continue its support in 2010 and 2014.