BSA Hercules Chennai Cycling ’12 has roped in Vizeum as their media consultants.
Confirming the news, Rohit Kuttappa, managing director, CRX Sports, said, “We have had a running relationship with Vizeum through our association with T I Cycles, a Vizeum client. Their thinking ability and contributions always impressed us. When we needed professional inputs to help us with the ‘BSA Hercules Chennai Cycling 2012’ event, we knew we didn’t need to go beyond Vizeum. We are delighted that Vizeum shares our excitement in the area of cycling. I believe their MD is a passionate cyclist himself.”
Commenting on the account win, S. Yesudas, managing director - Indian sub-continent, Vizeum, stated, “I have pleasure in inviting CRX Sports Ventures into the Aegis Media family. We sincerely thank the client management for their faith in us. This once again comes as fitting tribute to the Vizeum way of contributions to clients’ businesses. This engagement will be handled out of our Chennai office under the leadership of E M Sreeneelakandhan, GM –South, Vizeum. I also take this opportunity to congratulate Team Vizeum Chennai on this win.”
BSA Hercules Chennai Cycling 2012 is a mass cycling event aimed at increasing awareness amongst the public about healthy living, sport and sustainable means of transport. The event will have a professional leg with the top cyclists in India.
The BSA Hercules Chennai Cycling 2012 is scheduled to be held on the 26 February, 2012.