Saint-Gobain has awarded its media duties to Vizeum India. The agency bagged the account following a multi-agency pitch. Vizeum's Chennai office will handle the business.
Saint-Gobain will be launching a brand campaign shortly after a gap of 15 years. The campaign will be rolled out nationally across television, digital and content streaming portals. It will also be supported by a strong on-ground activation to seed the message of purity and brand-recall in an experiential way.
Unnikrishnan AR, director - sales and marketing, Saint-Gobain India, glass business, said, “We are happy to have them on board and hope they will effectively communicate our key brand attributes through our media campaigns.”
Himanka Das, CEO, Vizeum India, said, “It’s a moment of pride to be the communication partner of a brand such as Saint Gobain who are leaders in business for three decades. We are thankful that the marketing team of Saint Gobain has placed trust on our ability to deliver brand KPIs in a complex media ecosystem.”
The business will be headed by R. Kumaran, associate general manager (South), Vizeum India.
Kumaran said, “We are extremely happy to have Saint-Gobain as part of our client roster. We shall strive to build a much stronger brand in the times to come."