Vizeum has won the media mandate for Bauli India Bakes and Sweets following a multi-agency pitch. The agency will be working on Bauli's nationwide launch.
Raghav Ravichandar, senior marketing manager, Bauli India said, “We are happy to have them on board and are confident that they will effectively communicate our key brand attributes through our media campaigns.”
Shripad Kulkarni, MD, Vizeum India, said, ”We are very excited about nationwide launch of Bauli and will bring in One DAN to give them a big head-start.".
The agency's Mumbai office will handle the business.
Saumya Agarwal, associate vice president, Vizeum, added, “We are extremely happy to have Bauli India as part of our client roster. They have a product that will appeal to the youth and their aspirations that reflect perfectly in sync with a growing agency like ours. We shall strive to build a much stronger brand in the times to come."
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