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Jan 28, 2010
Breaking news: Colors becomes 'Aapka Colors' in the US
Viacom18 has announced the launch of its flagship channel Colors, in the United States. The channel will be known as 'Aapka Colors'. Distributed through the Dish Network, Aapka Colors aims to entertain the South Asian community residing in the U.S. with its blend of entertainment through scripted series, reality shows, game shows and Bollywood films.Introducing the channel and its key shows and characters to the Hindi speaking diaspora in the US, will be the channel's brand ambassador Amitabh Bachchan.
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