Brave Essentials, a conglomerate of IDAM House of Brands has announced a digital association with actor Kunal Kapoor.
For this, the brand has launched a campaign #BeBrave, featuring Kapoor.
It aims to highlight the importance of a skincare routine in a man’s everyday life and showcases Kapoor with different Brave Essentials' products, which highlight the principles of defence, protection, bravery and control as a way of life.
Aakash Anand, founder, IDAM House of Brands, said, “In the current era of gender-inclusivity and the rising awareness of skincare among men, Brave Essentials aims to set an example by providing a broad range of well-researched products that addresses its consumer’s concerns. With Kunal on board, the brand offers a superior value proposition to consumers by providing an impression that outlasts. Hence, we are delighted to associate with Kunal and bring him to our brand fold.”