LG Electronics India has rolled out a campaign featuring Kunal Kapoor, as the brand looks to state how its technology has made its range go 'beyond perfection'.
The campaign consists of a film conceptualised by Creativeland Asia which looks to portray the aspirations of the youth and shows how they look to go 'beyond perfection' and set new benchmarks. This is compared to LG's product range across televisions, mobile phones and home appliances.
Young Lak Kim, MD, LG Electronics India, said, “As a consumer focused brand, LG has always strived to provide the latest technology that provides young generation and families with the most superior and enhanced experience and our new brand film reinstates our commitment to innovate and provide a better quality of life for our customers each day.”
“With this brand film, we aim to foster our connection and engage with the emerging Gen Z by touching upon the role that brands like LG play in their lives to fulfil their dreams by setting new benchmarks for themselves. We are certain that our new initiative will receive a heartening response and inspire today’s youth to be unstoppable and always strive for perfection beyond imagination,” he added.