Media
Noel D'souza
Nov 17, 2021

Brands understand that consumers align with a company if they stand for a larger purpose: Abraham Thomas

Campaign India speaks with Abraham Thomas, CEO, Big FM, about its latest IP, RJ's role in brand communication and changing the environmental narrative while being true to its philosophy

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adani seeks single agency for INR 600-crore media overhaul

1 Adani seeks single agency for INR 600-crore media overhaul

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

2 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

5 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

6 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

How Perfetti’s marketing formula endures amid India’s changing tastes

7 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

8 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Year-ender 2022: Don't want to see brands focusing only on performance marketing for short-term conversions - Abraham Thomas
Media
Dec 26, 2022
Campaign India Team

Year-ender 2022: Don't want to see brands focusing ...

What will India look like 75 years later? (Part one)
Advertising
Aug 16, 2022
Campaign India Team

What will India look like 75 years later? (Part one)

Big FM appoints Rahul Sharma as business head – metro markets
Media
Jul 22, 2022
Campaign India Team

Big FM appoints Rahul Sharma as business head – ...

Big FM appoints Ishita Dasgupta as national head - digital
Media
Jul 01, 2022
Campaign India Team

Big FM appoints Ishita Dasgupta as national head - ...

Just Published

Viewers using both linear TV and CTV jump to 116 mn in Q3
Media
3 hours ago
Campaign India Team

Viewers using both linear TV and CTV jump to 116 mn ...

49% of the incremental CTV viewers come from rural India, according to Kantar.

Omnicom must show new structure is about more than cutting its way to growth
Advertising
3 hours ago
Gideon Spanier

Omnicom must show new structure is about more than ...

Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives.

Zuno SmartDrive campaign targets next-generation car insurance users
Advertising
4 hours ago
Campaign India Team

Zuno SmartDrive campaign targets next-generation ...

Zuno General Insurance has launched a nationwide campaign to position usage-based car insurance as a practical and rewarding choice for younger drivers.

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing
Advertising
4 hours ago
Campaign India Team

MMTC-PAMP Names Gaurav Nijhawan Head of Marketing

MMTC-PAMP has appointed Gaurav Nijhawan as head of marketing to lead integrated brand, communication and growth initiatives across channels.