Advertising Marketing In-Depth
Vinita Bhatia
Jul 14, 2025

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.

Yaccarino's departure comes amid a deepening identity crisis for X, where many feel that it is evolving into a space where AI products and media intersect.

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