Advertising Media Marketing
Joseph Arthur
Apr 01, 2025

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

Photo: Shutterstock.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

4 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

5 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

6 Why almost every brand you know apologised

Why Shah Rukh Khan still rules India’s brand universe at 60

7 Why Shah Rukh Khan still rules India’s brand universe at 60

Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

8 Twinkle Khanna leads playful Black Friday masterclass for Tata CLiQ Luxury

Can movies move the needle on child trafficking?

9 Can movies move the needle on child trafficking?

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

10 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Related Articles

OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
Digital
Nov 14, 2025
Campaign India

OpenAI launches ChatGPT 5.1; here is how it is set ...

Tesla’s India showroom whispers what ads can’t say
Advertising
Jul 21, 2025
Suchit Kakar

Tesla’s India showroom whispers what ads can’t say

When AI turns to humans to feel human
Advertising
Oct 28, 2025
Sudish Balan

When AI turns to humans to feel human

Twitter faces backlash as Elon Musk issues limit on viewable posts
Digital
Jul 03, 2023
Staff Reporters

Twitter faces backlash as Elon Musk issues limit on ...

Just Published

Burson appoints HS Chung as CEO for Asia-Pacific
Advertising
56 minutes ago
Campaign India Team

Burson appoints HS Chung as CEO for Asia-Pacific

Based in Seoul, she will oversee the agency’s business in India, Australia and New Zealand, Indonesia, Malaysia, Singapore and Thailand.

Amagi Media Labs secures SEBI approval for planned IPO
Advertising
1 hour ago
Campaign India Team

Amagi Media Labs secures SEBI approval for planned IPO

The IPO will comprise a fresh issue of equity shares totalling up to INR 1,020 crore and an offer for sale of up to 3.41 crore equity shares by existing shareholders.

Instamart and Netflix launch ‘InstaStrange’ telekinesis shopping experience
Advertising
1 hour ago
Campaign India Team

Instamart and Netflix launch ‘InstaStrange’ ...

The gesture-controlled store, inspired by Stranger Things, engages fans ahead of the show’s final season.

Mastercard debuts ‘Tap Your Phone, Pay in Style’ contactless campaign
Advertising
1 hour ago
Campaign India Team

Mastercard debuts ‘Tap Your Phone, Pay in Style’ ...

The multi-film campaign encourages wider adoption of mobile contactless payments among India’s digital-first consumers.