Campaign India Team
Apr 25, 2008

'Brand enthusiasts will become advertisers': MySpace's Katz

Travis Katz, MD, International MySpace/ Fox Interactive Media talks about MySpace’s plans in India. The site has launched in India recently and has already announced a slew of initiatives with various Indian media companies like Zee Cafe and SaReGaMa.How will you position MySpace in India vis-à-vis the already existing social networking sites like Facebook, Orkut and the local sites like Bigadda, Fropper.com?

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

1 day ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.