Campaign India Team
Oct 13, 2009

Facebook share of US social media market grows nearly 200%

Facebook's traffic now accounts for nearly 59 per cent of the US social media market, compared to just under two per cent for microblogging site Twitter. But while Twitter lags behind Facebook in market share, it has experienced growth of 1170 per cent year-on-year, according to internet measurement firm Experian Hitwise.

Facebook share of US social media market grows nearly 200%

Facebook's traffic now accounts for nearly 59 per cent of the US social media market, compared to just under two per cent for microblogging site Twitter. But while Twitter lags behind Facebook in market share, it has experienced growth of 1170 per cent year-on-year, according to internet measurement firm Experian Hitwise.

According to the latest Experian Hitwise report, US visits to Facebook increased 194 percent in September 2009 compared with September 2008. Experian Hitwise measures traffic to 155 social networking websites. Facebook's share of social media traffic is now twice that MySpace. Others in the top five for market share are Tagged and MyYearbook, with 2.38% and 1.05%  share respectively.
In terms of time spent on social sites, MySpace comes top, with users spending just under 26 minutes on the social site.

Experian Hitwise notes a considerable shift in the demographics of social media site users. While a large proportion of MySpace and Facebook users are still in the 18-34 years old cohort, there is a decline in this user group since last year. The over-55s user group increased their representation on MySpace by 26 percent and 108 percent on Facebook.   Approximately 13 percent of Facebook visitors, and seven per cent of MySpace visitors are ages 55 and up. Details from the study can be accessed here.

 

Source:
Campaign India

Related Articles

Just Published

43 minutes ago

Goodbye Facebook, hello Metaface? Social media ...

Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand

2 hours ago

The top 10 skincare and cosmetics brands in ...

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-aging serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report.

6 hours ago

Fastrack moves on to self love

Watch the film conceptualised by Lowe Lintas here

10 hours ago

Yes Bank signals illicit cyber activities, ...

Watch the films conceptualised by the in-house team here