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Facebook's traffic now accounts for nearly 59 per cent of the US social media market, compared to just under two per cent for microblogging site Twitter. But while Twitter lags behind Facebook in market share, it has experienced growth of 1170 per cent year-on-year, according to internet measurement firm Experian Hitwise.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.