BirlaNu debuts AI-driven brand film reimagining the meaning of home

BirlaNu, part of the CKA Birla Group, has launched its new master brand film titled Every Home is a Castle, marking the company’s first use of AI-driven production in brand communication. The film reflects BirlaNu’s increasing investment in next-generation technology to create more immersive and contemporary storytelling for consumers in the housing and construction ecosystem.

At the core of the film is a message that aligns closely with BirlaNu’s long-standing philosophy: every home, irrespective of scale, carries the same pride, emotional significance and sense of achievement as a castle. By utilising AI-led visuals, the brand brings this sentiment to life through a modern creative treatment that blends technology with an intimate, human idea. The approach signals BirlaNu’s intention to evolve its communication with tools that offer greater flexibility, visual depth and narrative reach.

Created under the creative supervision of DDB Mudra and produced by EIPI Media, the film explores how BirlaNu’s product portfolio supports consumers through the building journey. It builds on the brand’s ongoing ‘Build Your World’ thematic platform, reinforcing BirlaNu’s role as a partner from foundation to finish. The narrative positions the home as both a functional structure and a personal milestone, reflecting the trust families place in the materials that shape their daily lives.

Speaking about the launch, Akshat Seth, managing director and CEO of BirlaNu, said: “This film reflects the core values of BirlaNu - trust, aspiration and the belief that a home is built with emotion as much as with materials. For families, homes are achievements that hold meaning and memories. Through this brand expression, we want to remind our stakeholders that BirlaNu builds every stage of that journey, ensuring structures that endure and stories that last.” His comments highlight the company’s focus on merging emotional resonance with product-led reliability.

The film also emphasises BirlaNu’s broad offerings across pipes, construction chemicals, putty, walls, roofs and floors — categories central to residential construction. By presenting the brand as an enabler of stability, comfort and long-term security, the narrative strengthens BirlaNu’s ambition to be recognised as more than a supplier of building materials. Instead, it positions the company as a collaborator in shaping environments where families create memories and a sense of belonging.

Every Home is a Castle is presented as a bridge between the brand’s heritage and its future vision. The use of AI in production allows the campaign to achieve a level of visual ambition suited to its message while demonstrating how emerging technologies can support category storytelling. The film is available on the BirlaNu YouTube channel, providing the brand with a digital-first launch that reflects current content consumption patterns.

With this release, BirlaNu reinforces its broader mission to engineer peace of mind and support future-ready living. By integrating AI-led creative processes with culturally grounded insights about home and identity, the brand advances its narrative of building spaces that are secure, sustainable and deeply personal.