Big FM brings in Vivek Malhotra as head of marketing

Reliance Broadcast Network Limited (RBNL) has appointed Vivek Malhotra as the head of marketing for its radio brand 92.7 Big FM. At Big FM, Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.

Prior to joining Reliance Broadcast Network, Malhotra was the senior vice president, marketing, PR and research at Bloomberg UTV.

Malhotra has also had stints with the STAR News Network, TV18, and a national intelligence unit called ‘The Edge’.

On Malhotra’s appointment, Reliance Broadcast Network said in a statement, "We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business.”

Commenting on his appointment, Vivek Malhotra said, “I am really excited about my new role at RBNL, an organization poised to take giant leaps towards success. The team here breaks away from traditional media strategies and processes which would fascinate anyone who’s striving to think of fresh ideas. With RBNL’s culture and leadership one cannot but eagerly look forward to a tremendous learning experience.”