Campaign India Team
Aug 26, 2014

BC Web Wise wins Racold Thermo

Account won following multi-agency pitch

BC Web Wise wins Racold Thermo
BC Web Wise has won the digital duties of Pune-based water heater manufacturer Racold Thermo. The account was won following a multi-agency pitch in May, informed an agency statement.
 
In January, the agency launched a ‘Steam a Doodle’ app for Racold.
 
Prashant Dhar, head of marketing, Racold, said,  “We are delighted to have BC Web Wise as our digital partner. We have a firm belief that with their elaborate expertise in this field, BC Web Wise will add substantial value in engaging Racold effectively with the ever growing online TG.”
 
Chaaya Baradhwaaj, founder, BC Web Wise, added, “It is very heartening to see newer brands and categories that have been very conservative in marketing otherwise, today realising the potential of digital, and who are very eager to tap the new media opportunities. For us this is a great opportunity to build the brand online, and create engagement avenues not otherwise explored or thought of and demonstrate the power of digital for Racold."
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.