BC Web Wise has won the digital duties of Pune-based water heater manufacturer Racold Thermo. The account was won following a multi-agency pitch in May, informed an agency statement.
In January, the agency launched a ‘Steam a Doodle’ app for Racold.
Prashant Dhar, head of marketing, Racold, said, “We are delighted to have BC Web Wise as our digital partner. We have a firm belief that with their elaborate expertise in this field, BC Web Wise will add substantial value in engaging Racold effectively with the ever growing online TG.”
Chaaya Baradhwaaj, founder, BC Web Wise, added, “It is very heartening to see newer brands and categories that have been very conservative in marketing otherwise, today realising the potential of digital, and who are very eager to tap the new media opportunities. For us this is a great opportunity to build the brand online, and create engagement avenues not otherwise explored or thought of and demonstrate the power of digital for Racold."