BBC World Service Trust set to make condoms more acceptable

The BBC World Service Trust has launched 'Jo Samjha Wahi Sikander' campaign that encourages masses to download the condom ringtone 'condom a cappella'. This has been launched in association with Bill & Melinda Gates Foundation.The advertisement is part of a two year project using mass media to make condoms more generally acceptable. The idea behind the campaign is to show social support for condoms, as this has a positive effect on use, and position condoms as a product that men use to show they are responsible and care about themselves and their families.

by Campaign India Team