BBC World today announced the change its brand to BBC World News and has positioned itself as a tri-media news service spanning across TV, mobile and online. BBC Global News has also announced the promotion of Vaishali Sharma as Head of Marcomms, BBC Global News, South Asia and of Dezma De Melo , who was Head of Audience Insight, BBC World, as Head of Audience Insight, BBC Global News, South Asia
“The new branding has a lighter contemporary feel. The look is sharp, unfussy, fresh and direct,” said Sharma. An advertising campaign will soon be launched to support the new branding.
In terms of programming, BBC World is planning to increase the duration of World News Today from five hours to seven hours a day. In May, it will launch a World News Today-Business Edition which will be presented by Tanya Beckett. Another World News Today programme will be launched in July with Mishal Husain. Anne Barnard (pictured), MD, BBC World, revealed during the announcement that BBC World News has 78 million weekly TV global audience.