Campaign India Team
May 07, 2008

BBC World adds News to name

BBC World today announced the change its brand to BBC World News and has positioned itself as a tri-media news service spanning across TV, mobile and online.  BBC Global News has also announced the promotion of Vaishali Sharma as Head of Marcomms, BBC Global News, South Asia and of Dezma De Melo , who was Head of Audience Insight, BBC World, as Head of Audience Insight, BBC Global News, South Asia

BBC World adds News to name

BBC World today announced the change its brand to BBC World News and has positioned itself as a tri-media news service spanning across TV, mobile and online.  BBC Global News has also announced the promotion of Vaishali Sharma as Head of Marcomms, BBC Global News, South Asia and of Dezma De Melo , who was Head of Audience Insight, BBC World, as Head of Audience Insight, BBC Global News, South Asia
“The new branding has a lighter contemporary feel. The look is sharp, unfussy, fresh and direct,” said Sharma. An advertising campaign will soon be launched to support the new branding.
In terms of programming, BBC World is planning to increase the duration of World News Today from five hours to seven hours a day. In May, it will launch a World News Today-Business Edition which will be presented by Tanya Beckett. Another World News Today programme will be launched in July with Mishal Husain. Anne Barnard (pictured), MD, BBC World, revealed during the announcement that BBC World News has 78 million weekly TV global audience.

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

2 days ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

2 days ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

2 days ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.