
Baseline Ventures have added badminton players Gayathri Gopichand and Tressa Jolly to its roster of athletes.
In addition, the sports firm has secured a partnership for the duo with Muthoot FinCorp.
This multi-year collaboration will have Gopichand and Jolly sport the Muthoot FinCorp logo on the front chest of their jerseys during all BWF International events.
Shaji Varghese, CEO, Muthoot FinCorp, said, "At Muthoot Fincorp, our unwavering commitment has been to empower individuals in their pursuit of surpassing obstacles and achieving their goals. We believe that sports have the remarkable ability to bring out the spirit of sportsmanship and passion, transcending barriers of socio-economic status, language, and culture. With our deep involvement in various sports, the Muthoot Pappachan Group has consistently recognised and embraced its transformative power. Our partnership with Gayathri and Tressa further strengthens our dedication to these core values.”