Campaign India Team
Jul 13, 2023

Baseline Ventures gets Gayathri Gopichand and Tressa Jolly

Secures sponsorship from Muthoot FinCorp for this partnership

Tressa Jolly and Gayathri Gopichand (left)
Tressa Jolly and Gayathri Gopichand (left)
Baseline Ventures have added badminton players Gayathri Gopichand and Tressa Jolly to its roster of athletes. 
 
In addition, the sports firm has secured a partnership for the duo with Muthoot FinCorp. 
 
This multi-year collaboration will have Gopichand and Jolly sport the Muthoot FinCorp logo on the front chest of their jerseys during all BWF International events. 
 
Shaji Varghese, CEO, Muthoot FinCorp, said, "At Muthoot Fincorp, our unwavering commitment has been to empower individuals in their pursuit of surpassing obstacles and achieving their goals. We believe that sports have the remarkable ability to bring out the spirit of sportsmanship and passion, transcending barriers of socio-economic status, language, and culture. With our deep involvement in various sports, the Muthoot Pappachan Group has consistently recognised and embraced its transformative power. Our partnership with Gayathri and Tressa further strengthens our dedication to these core values.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Here, now, everywhere: Generali Central bets on ...

Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.

20 hours ago

QuickAds’ $1.7 million bet: Can AI fix advertising’s...

Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.

20 hours ago

M&C Saatchi rejects ‘undervalued’ Brave Bison bid ...

Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.

21 hours ago

ICC World Cup: Where does women’s cricket stand ...

The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?