Campaign India Team
Jul 13, 2023

Baseline Ventures gets Gayathri Gopichand and Tressa Jolly

Secures sponsorship from Muthoot FinCorp for this partnership

Tressa Jolly and Gayathri Gopichand (left)
Tressa Jolly and Gayathri Gopichand (left)
Baseline Ventures have added badminton players Gayathri Gopichand and Tressa Jolly to its roster of athletes. 
 
In addition, the sports firm has secured a partnership for the duo with Muthoot FinCorp. 
 
This multi-year collaboration will have Gopichand and Jolly sport the Muthoot FinCorp logo on the front chest of their jerseys during all BWF International events. 
 
Shaji Varghese, CEO, Muthoot FinCorp, said, "At Muthoot Fincorp, our unwavering commitment has been to empower individuals in their pursuit of surpassing obstacles and achieving their goals. We believe that sports have the remarkable ability to bring out the spirit of sportsmanship and passion, transcending barriers of socio-economic status, language, and culture. With our deep involvement in various sports, the Muthoot Pappachan Group has consistently recognised and embraced its transformative power. Our partnership with Gayathri and Tressa further strengthens our dedication to these core values.”
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.