Campaign India Team
Feb 16, 2022

Baseline Ventures files legal notice against Discovery Communications

Baseline's feud with the Volleyball Federation of India extends to Discovery as the channel signs a broadcasting agreement with the latter

Baseline Ventures files legal notice against Discovery Communications
Baseline Ventures India has filed a legal notice to Discovery Communications India regarding a ruling dated 21 November 2020.
 
The ruling directed the Volleyball Federation of India to pay a sum of Rs 4,00,00,000 with interest of 12% p.a., and a sum of Rs 5,00,000 as costs to Baseline Ventures. 
 
Baseline Ventures is the owner of the IP - Prime Volleyball League. With the volleyball body not complying with the payment, the sports marketing company has filed an execution petition before the Honorable Court of Madras for INR 4,53,86,509, along with future interest. The legal notice mentioned that the revised payment has also not been paid.
 
With Discovery Communications (through Eurosport) entering a contract with the Volleyball Federation of India, Baseline Ventures has now involved the former in the legal proceedings.  
 
Joy Bhattacharjya, CEO, Prime Volleyball League, said, "Baseline is owed over Rs 6 crores by this body as decided by the courts. On hearing that Discovery Sport wants to broadcast this, we have made them a party to this sum as they are signing a contract with the same body. Discovery needs to be aware of the legal history of this agreement and the dues still owed to us." 
 
Mohd. Akram Khan, secretary general, Volleyball Federation of India, also wrote to Discovery Communications India, noting that the inception of the Volleyball League set to be broadcasted on Eurosport, was created by a small unrecognised faction of Volleyball Federation of India. 
 
Campaign India reached out to Discovery Communications for the network's response to the notice. There was no response at the time of filing this story.
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

Amazon’s Andy Jassy is Cannes Lions’ 2025 Media ...

Past honourees include erstwhile YouTube CEO Salar Kamangar, Twitter co-founder Jack Dorsey, former Google chairman Eric Schmidt, Meta founder Mark Zuckerberg, and Microsoft CEO Steve Ballmer.

16 hours ago

Cannes Lions 2025: India's winners

India kick-started its Lions journey on the opening day of the International Festival of Creativity, bagging seven awards across the ‘Outdoor’, ‘Health & Wellness’ and ‘Pharma’ categories.

16 hours ago

Campaign roundup: Week of 16 June

The latest ad films and campaigns from brands like The Good Bowl, Mars Wrigley India, Rumi, and more, in our weekly roundup.

18 hours ago

Meta elevates Arun Srinivas to India MD

Srinivas will be responsible for supporting company's partners and clients while prioritising business, innovation, and revenue.