Campaign India Team
Apr 10, 2023

Bajaj Electricals appoints Devika Sachdev

Moves from Aditya Birla Group

Bajaj Electricals appoints Devika Sachdev
Bajaj Electricals has announced the appointment of Devika Sachdev as head of advertising and brand management.
 
Sachdev moves from Aditya Birla Group, where she was vice president - brand development. 
 
At Bajaj Electricals, she will drive the brand and communications across Bajaj, Morphy Richards and Nirlep. 
 
Anuj Poddar, MD and CEO, Bajaj Electricals, said, "Devika's vast experience in building leading consumer-centric brands across a multitude of product categories puts her in a strong position to drive our ongoing brand transformation journey. What she brings to the table is her deep understanding of consumer insights and markets and translating that into strategic brand management. Over the next few years, she has the challenging agenda of fortifying our brands as we continue to drive growth. I am sure she will create value for the organisation, and I welcome her on board."
 
Sachdev said, "I am thrilled to join Bajaj Electricals and chart out the larger narrative of all the brands. From fortifying an 84-year-old iconic brand Bajaj to building the premium brand Morphy Richards and restaging Nirlep along with many more exciting initiatives, I believe this is an apt time to take on the mantle and create impact."
 
In a career spanning 21 years, she has also worked with General Mills, Marico and Godrej Consumer Products.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.