Crescent Group has announced the appointment of Avinash Tiwary as head of digital media. He moves from Carat where he was media director handling strategy and planning for clients.
Tiwary said, "Choosing between a bigger brand or a bigger responsibility was tough one but I chose the latter because of various reasons and am now excited for the adventurous ride. I look forward to imparting all my learnings to build capabilities at Crescent."
Neeraj Sharma, director, Crescent Group, said, “Avinash is a wonderful addition to the team as we are set out to build a Crescent 2.0.”