PepsiCo India has awarded Avian WE with its PR mandate.
The agency will help further strengthen the brand’s corporate and sustainability messaging. It will also be responsible for the growing awareness of PepsiCo India’s corporate and sustainability mandate across the region, through multi-channel integrated communication campaigns.
The account was won post a multi-agency pitch and will be handled by Avian WE’s Delhi office, with support from other branches across India.
Garima Singh, chief government affairs and communications officer, PepsiCo India, said, “At PepsiCo India, we are committed to building a better world with purposeful brands. We are pleased to partner with Avian We Group and together, look forward to devising strategies in building our corporate narrative and communications that will drive real change.”
Nitin Mantri, group CEO, Avian WE, said, “We are excited about the future of Avian WE Group’s corporate portfolio, building momentum through incredible new partnerships and strong leadership. PepsiCo India is one of the largest global foods and beverages companies in India, consistently investing in the country while putting purpose at the center of everything. This aligns with the progressive communications approach we seek to build across our clients.”