BBH India has announced the appointment of Ashwin Palkar as executive creative director and head of experience.
He will report to Parikshit Bhattacharya, chief creative officer, BBH India.
Palkar's last full-time stint was with Believe, a Singapore-based FMCG company, where he was heading creative and digital.
Bhattacharya said, "Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”
Palkar said, “I have always been a fan of BBH’s vast global body of work. It is diverse, culturally rich, and filled with meaningful creativity. After my stint on the brand side, this was exactly what I was looking for. So, when this opportunity presented itself, I was certain I wanted to be part of the team. I am truly grateful to Parikshit for giving me this opportunity, and I am incredibly excited to work with him and the rest of the team at BBH. As Sir John Hegarty says, ‘All roads lead to the work’.”
In a career spanning 17 years, he has also worked with Dentsu Webchutney, Brand Harvest and I Wear Me Fashions.