Campaign India Team
Oct 14, 2011

Ashvini Yardi moves on from Colors

She plans to explore entrepreneurial opportunities in film production

Ashvini Yardi moves on from Colors

Ashvini Yardi, head of programming, Colors, has decided to move out of her current role and explore opportunities in the films domain. Over the next two to three months, she'll transition out of her current role and work on film projects, the first of which will be in association with Viacom18's Motion Picture Division. Yardi has been with the channel much before its launch.

Commenting on the development, Haresh Chawla, group chief executive officer, Viacom18, said, “Ashvini's contribution to Colors' success has been significant. With her experience and knack for content that connects with the masses, she not only brought 'differentiated' concepts to COLORS but also gave the format shows, her distinct touch. We now look forward to working with her on her maiden venture in the Films business.”

Talking about her decision, Yardi added, "It's been a hard decision for me, emotionally. I have worked with a great team here and am confident that they'll continue to lead Colors to even greater heights. I am also excited to continuing my association with Viacom18 Motion Pictures, as I set out as an entrepreneur into the films business.”

Campaign India

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