Campaign India Team
Jun 10, 2010

Colors restructures programming team

Colors has announced structural changes in its programming team. The channel has roped-in Siddharth Bahuguna to head its non-fiction shows.  The entire fiction content has been divided into four time-blocks and each block will have a separate fiction team driving the respective block. The four fiction blocks will be headed by Anju Kapoor, Devyani Rale, Sumeet Saincher and Shivani Shah. All the fiction block heads and Siddharth Bahuguna will report into Ashvini Yardi, Colors’ programming head.

Colors restructures programming team
Colors has announced structural changes in its programming team. The channel has roped-in Siddharth Bahuguna to head its non-fiction shows.  The entire fiction content has been divided into four time-blocks and each block will have a separate fiction team driving the respective block. The four fiction blocks will be headed by Anju Kapoor, Devyani Rale, Sumeet Saincher and Shivani Shah. All the fiction block heads and Siddharth Bahuguna will report into Ashvini Yardi, Colors’ programming head. Saurabh Tiwari, who headed fiction for Colors since its launch, has resigned from his current role.
 
Commenting on the new programming structure, Yardi said, “Given our rapid pace of growth since launch and the increase in our programming hours over the last few month, it is critical for Colors to keep the focus balanced across fiction and non-fiction and across various time-bands to continue to deliver differentiated programming.” She further added, “Our current structure is well suited to support our aggressive ambitions in this space.”
 
Speaking on this appointment, Bahuguna said, “Colors has redefined entertainment on television over the last two years through some unique concepts and world-class production. I look forward to my role in Colors to lead its non-fiction content and continue to set new benchmarks in television entertainment.”
 
Bahuguna has worked with various channels and production houses including BBC 1, Discovery, Sony, Nickelodeon (US), Channel 4-UK, AXN, NGC, ZEE, and STAR One amongst others. 

 

Source:
Campaign India