Ashok Lalla joins Euro RSCG as president, digital

Ashok Lalla, director, Internet marketing, Taj Hotels has quit the hotel chain. He is moving on to Euro RSCG as president, digital. In his new role, he will oversee the development of digital brand communications strategy for the brands.
 
Commenting on his new role, Lalla said, "Digital brand communications goes far beyond merely creating websites, widgets and virals, we will help clients unleash the real power of digital marketing as a means to deepening customer-brand affinity and bringing brands to life in all their dimensions."

Suman Srivastava, CEO, Euro RSCG India, said, "We are delighted to have Ashok on board, and look forward to integrating our clients’ offline brand experiences with online strategies, adding an edge to Euro RSCG's integrated communications offering. We are globally among the largest agencies in the digital space and with his appointment; we will strengthen our digital offering in India.”

Euro RSCG’s digital clients include Volvo, Jaguar, IBM, Diageo, Reckitt Benckiser, TESCO, Cadbury Schweepes, Lacoste, Starbucks, Western Union and Kraft among others.