Ashok Lalla joins Euro RSCG as president, digital

Ashok Lalla, director, Internet marketing, Taj Hotels has quit the hotel chain. He is moving on to Euro RSCG as president, digital. In his new role, he will oversee the development of digital brand communications strategy for the brands.   Commenting on his new role, Lalla said, "Digital brand communications goes far beyond merely creating websites, widgets and virals, we will help clients unleash the real power of digital marketing as a means to deepening customer-brand affinity and bringing brands to life in all their dimensions."