
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Ashish Patil, currently senior VP - new ventures and GM - youth movies at Viacom18, will join Yash Raj Films to launch a new division that will produce films targeted at the youth.Patil has spent over 12 years at MTV, joining as marketing executive, growing to the level GM-creative and content, before being elevated to his current title. During his time at MTV, he led the launch and growth of many successful properties such as Roadies, Splitsvilla, On the Job and Youth Icon.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The appointments follow the arrival of new chief executive Cindy Rose on 1 September.
With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.
A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.
'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.