Campaign India Team
Jun 07, 2013

ASCI's CCC upheld complaints against 52 of 84 ads

Healthcare Category leads with complaints upheld against 31 ads

ASCI's CCC upheld complaints against 52 of 84 ads

For March 2013, the the Advertising Standards Council of India (ASCI)’s CCC upheld complaints against 52 of 84 ads across categories. Complaints against 31 ads in the Health & Personal Care products or services were upheld, while 14 ads in the Education category were upheld. Complaints received against 32 advertisements in March 2013 were not upheld as they did not violate the ASCI code.  

Health & Personal Care products or services

The CCC found following claims in Health & Personal Care products or services category ads released in newspapers to be either misleading or false or not adequately or scientifically substantiated and hence violated the Chapter I of the ASCI code. Some of the Health Care product or services ads also contravened the provisions of the Drug & Magic Remedies Act. Complaints against the following ads therefore were UPHELD.

Advertiser Advertisement Claim
Dabur India Ltd. Fem Anti Darkening Hair Removal Cream “The 1st ever Hair Removal Cream that doesn't cause skin darkening” in a TVC
Procter & Gamble Hygiene & Health Care Ltd. Pantene Pro-V Hair Fall Control It makes your hair damage-free in just 14 days
Hindustan Unilever Ltd Pond's white beauty To have a cream which stated, “Once your spots disappear, they won't come back, even if they want to”
Johnson & Johnson Ltd. Johnson’s Baby Lotion It has ‘moisture restore formula’ that helps in development of baby skin’
Dr. Monga Clinic Dr. Monga Clinic They help in increasing height and stopping hair fall and getting bald
Hygienic Research Institute Pvt Ltd. Walnut oil in Streax It penetrates deep into each hair shaft and nourishes it from within
Vaarid Herbal Face Pack Vaarid Herbal Face Pack Cure wrinkles, brown spots, dark circles
SBS Biotech Kesh King Hair Oil “8 Crore Indians trust the brand”
Soliel International Bt-36 Breast Toner Capsules/Cream Bt-36 Breast Toner Capsules/Cream is 100% Ayurvedic”
Shri Hari Health Care Shri Hari Health Care Cured various ailments
OPTM Health Care OPTM Health Care It drives away your pain, without any oral medication
Apex Hospital Cancer Institute Apex Hospital Cancer Institute “Most successful treatment of Cancer in any part of the body with the help of Radiotherapy, linear accelerator, high dose brachytherapy, cancer surgery”
ClinTech Medical & Aesthetic Center ClinTech Medical & Aesthetic Center Freedom from Piles forever with no invasive procedure, no hospitalization, no cuts, no scars
Ag Herbs (Singapore) Pte Ltd. Ag Herbs (Singapore) Pte Ltd. “Removing varicose vein without any surgery. Remove back pain permanently. Remove knee pain permanently. No steroids, no injections, no surgery”
Ayush Homeopathy Ayush Homeopathy Complete solution for white spots
Jolly Pharma Jolly Red Gold The products are manufactured from rare and valuable Himalayan herbs and roots. Jolly Red Gold reaches deep into the skin and enhances the joint fluid found in the joints and prevents accumulation of uric acid. It strengthens weaker tissues that support bone joints. Swelling and pains are gone completely after its use. Jolly Red Gold provides total relief in 10-15 days without any side effects.
Sino-Vedic Cancer Clinic Sino-Vedic Cancer Clinic Their formulations are unique herbal remedies that fight cancer at every step
    Zydus Wellness Ltd Zydus Arogya Range Of Products Musli Vital For powerful and energetic sex
Doctor House Jodhpur Rashtriya Nasha Mukti Kendra To relieve you from drug and smoking in just one day guaranteed
Dr. Shah Advance Homeopathy Dr. Shah Advance Homeopathy To be India's most trusted Homeopathy brand
Nutrayu Healthcare Pvt Ltd. Men Club Capsules Implies that the capsules for men are sexual pleasure enhancing benefit
Baldev Industries/Yogi Herbal Skin Cleanser Anti Marks To reduce dark circles and scars in just seven days
Stosswelle Healthcare Pvt Ltd Stosswelle Healthcare Pvt Ltd “First time in India”, “With extracorporeal shockwave therapy the non-healing diabetic wounds and gangrene could be treated without performing any surgery”
Kalpadroom Foods Pvt Ltd. Makalu Himalayan Organic Green To fight diseases like cancer, high blood pressure, cholesterol, diabetes, obesity.
Maruthua Pharma Maruthwa Panchajeeraka Gudam To give a graceful and perfect body within 3 months of its usage and the effects could be seen with consumption of just one bottle of Maruthwa Panchajeeraka Gudam
Pailan Group POTO Potato Flakes To be “100% sugar free and fat free. Certified by doctors, 100 % safe for diabetics”
Magnum Intergrafiks Pvt Ltd. Ulset “Good bye  to Ulcers”
Suvidha Suvidha Successful conception based on research and assured pregnancy within 5 months of the course
Novoston Plus Syrup Novoston Plus Syrup To get rid of kidney stones in just a  nine day course
Nagavalli Herbal Products Madhu-Maaya Powder Diabetes controlling medicine & no side effects
Rvita Ayurveda Centre Rvita Ayurveda Centre “Diabetic Neuropathy problems can be cured through Arvita’s treatment within 28 days”; “Your blood sugar can be controlled within three months by natural treatment”

Educational Institutions

The CCC found following claims in print ads by 14 different advertisers were not substantiated violating the ASCI Guidelines for Advertising of Educational Institutions and hence the complaints against the ads were UPHELD

Advertiser Advertisement Claim
Zaptech Zaptech 100%  job guarantee
Prolific Systems Prolific Systems 100%  job guarantee, golden opportunity for 10th, 12th and ITI students, become an engineer (PCEE) and start earning after 4 months
Jawed Habib Hair Academy Jawed Habib Hair Academy India's No. 1 Hair Academy, 100%  job Placement
SCIT Institute of  IT & Management SCIT Institute of  IT & Management 10th 12th Direct Exam 100% passing guarantee with university recognized college degree
Garima Career Foundation Garima Career Foundation Provides 100%  job guarantee
Mazenet Solution Pvt Ltd Mazenet Solution Pvt Ltd “100% placement guaranteed“. “Walk in as  jobseeker and come out with guaranteed  job”
Treehouse Education  & Access Pvt Ltd. Treehouse Education  & Access Pvt Ltd. It is India's largest self-operated pre-school chain as per CRISIL Research Industry Report, December 2010
Univ Institute Univ Institute A sure job for you with full time study, India’s best since 1996 – International Quality Certified Institute
BS Abdur Rahman University BS Abdur Rahman University 100% placement, multiple  offers and foreign placements
Deshabhimani Anglo American Deshabhimani Anglo American Provides 100%  job guarantee
Institute Of Banking Personnel Selection Training Institute Of Banking Personnel Selection Training Provides 100%  job placement
  Sethu School of Banking   Sethu School of Banking Provides job in Central Government after clearing 10th standard
Montfort Group of Institute Montfort Group of Institute Provides 100%  job guarantee
Ammu Digital Film Academy Ammu Digital Film Academy Gives guaranteed jobs in the fields of Direction, Editing, Cinematography, Sound Engineering, Acting and Script Writing”



Advertiser Advertisement Claim CCC Ruling
The Economic Times ET Now print ad ‘’ET Now is the undisputed leader on the budget date, only our competitor will say it was a bad budget.” They have quoted ET Now has 64% of the market share and CNBC TV18 has 36% of the market share The CCC noted the contents of the ad and concluded that the market share claimed by the advertiser was notadequately substantiated. The advertisement contravened Chapter I.1 of the Code; therefore, the complaint was UPHELD.



Advertiser Advertisement Claim CCC Ruling
Honda Siel Power Products Ltd. Honda Brio TVC The company had not mentioned anywhere that the features showed in the vehicles are not part of the standard package. The CCC viewed the TVC and concluded that the features of the car portrayed in the ad were of the top variant and werelikely to mislead consumers into believing it was the standard package. The ad contravened Ch.1.4 of the Code and the complaint was UPHELD.


The CCC found following claims in print ads by 3 different advertisers as either misleading or false or unsubstantiated and hence the complaints against the ads were UPHELD for violating Chapter I of the ASCI code.

Advertiser Advertisement Claim
Hindustan Unilever Ltd. Brooke Bond Brooke Bond shows tea as a replacement of exercise
Agro Tech Foods Ltd Sundrop Heart Oil “Sundrop Heart reduces cholesterol and increases life”
  SRBH Technology Raashi Chakki Fresh Atta “Raashi Chakki Fresh Atta is Purer than flour made at home”

Conusmer Durables

Advertiser Advertisement Claim CCC Ruling
Eureka Forbes Ltd. Eureka Forbes Ltd print advertisement “Every morning, over 10 million mothers trust only Aquaguard – Paani Ka Doctor.” The complaint against “Aquaguard Enhance- Green RO that saves upto 30% water” NOT UPHELD as the advertisers were able to substantiate it with necessary scientific data.
Eureka Forbes Ltd. Eureka Forbes Ltd print advertisement “Every morning, over 10 million mothers trust only Aquaguard – Paani Ka Doctor” UPHELD. The advertisement contravened Chapter I.1 & 1.4 of the Code. 
Panasonic Blue Water Purifiers Panasonic Blue Water Purifiers print ad “Turns water into a blessing- Swasthaaya Bhav- Alkaline Water for Healthy Life”. UPHELD. The advertisers were not able to substantiate the claim with necessary data and inputs. The ad contravened Chapter I.1 of the Code.

During the month of March, the CCC also received complaints against 32 other advertisements.

The complaints were received against the advertisements of Aditya Birla Management Corporation Pvt Ltd - Idea 3 G, Akzo Nobel India Ltd – Dulux Guardian paint, Applect Learning Systems Pvt. Ltd –, Cadbury (India) Ltd – Perk Glucose, Carrier Midea India Pvt Ltd – Midea Air Conditioners, Coca-Cola India Pvt Ltd – Maaza, Eureka Forbes Ltd. - Eureka Forbes Ltd, Ferrero India Pvt Ltd – Kinder joy Surprise, GlaxoSmithKline Consumer Healthcare Ltd – Paradontax Toothpaste, GlaxoSmithKline Consumer Healthcare Ltd – Horlicks, GlaxoSmithKline Consumer Healthcare Ltd – ENO, Hindustan  Unilever  Ltd – Dove  Elixir  Hair  Oil, Hindware– Hindware Italian Collection, KLF Nirmal Industries Pvt Ltd – KLF Coconad Oil, Lalitha Jewelery Mart Private Limited, Mahindra & Mahindra Ltd – Mahindra Quanto, Marico Ltd – Parachute Body lotion, Mother Dairy Fruit & Vegetable Pvt. Ltd – Mother Dairy Milk, My Dream Job, – Ultra Slim Body Shaping Garment, Nitta Gelatin India Limited, Parle Products Pvt Ltd – Parle Londonderry, Perfetti Van Melle India Pvt Ltd – Center Fruit Chewing Gum, Procter & Gamble Home Products Ltd – Tide washing powder, Procter & Gamble Hygiene & Health Care Ltd – AmbiPur Home Perfume, Reckitt Benckiser (India) Ltd – Lizol Floor Cleaners, Redren Energy Pvt. Ltd, RichFeel Health & Beauty Pvt. Ltd – RichFeelAnagrow, Source page Learning, State Bank of India, Timex Group India Limited – Helix Timex watches, V-Guard Industries Ltd – V-Guard Inventor. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were NOT UPHELD.

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