Campaign India Team
Mar 09, 2010

Arnab Chaudhuri to head content and creative at Disney's TV network

Arnab Chaudhuri has been named director - content and creative, Walt Disney Television International India. In this role, he will oversee the creative and content strategy for Disney's TV network in India comprising Disney Channel, Disney XD and Hungama TV.Chaudhuri's focus areas in this role will include aligning local content acquisition, local production, animation projects, interstitials and on-air promotions to support the programming priorities for the network.

Arnab Chaudhuri to head content and creative at Disney's TV network

Arnab Chaudhuri has been named director - content and creative, Walt Disney Television International India. In this role, he will oversee the creative and content strategy for Disney's TV network in India comprising Disney Channel, Disney XD and Hungama TV.

Chaudhuri's focus areas in this role will include aligning local content acquisition, local production, animation projects, interstitials and on-air promotions to support the programming priorities for the network.

Natasha Malhotra, vice president and general manager, Walt Disney Television International India adds, "Creating compelling content, channel environments and engaging and entertaining our audience with locally relevant initiatives is a key strategic priority for Disney Channel, Disney XD and Hungama TV. As we continue to deliver on this commitment, the creative expertise and experience Arnab brings with him from India and international markets will play a crucial role in driving the growth of our channels."

Commenting on his appointment, Chaudhuri said, "The Disney network has been successfully delivering quality entertainment that transcends age, gender and geographies, to Indian families. I am thrilled to be here and look forward to further our initiatives to bring content that is locally relevant and raises the bar on creativity and quality for our viewers."

Chaudhuri comes to Walt Disney Television International India with over 15 years of experience in television. He has held diverse roles spanning animation creation, creative direction, on-air promotions, programming and general management across markets such as Hong Kong, South East Asia, Australia, Philippines, India and Pakistan.

He returned to India to direct a full length animation feature film Arjun produced by UTV.

Source:
Campaign India

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