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After two decades as an independent media specialist Aegis is set to become part of the world's fifth largest advertising group. What is Dentsu and what does the deal mean for Aegis and the industry?
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With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.
With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.
Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.
Process has taken nearly three years.