Campaign India Team
Feb 16, 2011

Amul ties up with Netherlands Cricket team for Cricket World Cup 2011

Lodestar UM handled the tie up for the brand.

Amul ties up with Netherlands Cricket team for Cricket World Cup 2011

Amul has signed up as the sponsors for the Netherlands Cricket team for the upcoming ICC Cricket World Cup 2011. Lodestar UM handled the sponsorship deal for the brand. Netherlands has been associated with Amul and India's dairy cooperatives for several decades, and the brand decided to continue the relationship by sponsoring their team. 

Dhruv Jha, business head-brand experience, Lodestar UM said, “This deal has also got Amul on the World Cup platform, without mega spends. The brand will derive good mileage and visibility. The PR mileage with every pictorial presence of the player across various mediums is immeasurable.”

Considered to be minnows in the world of Cricket, the Dutch team will sport Amul logos on their jerseys.

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

5 hours ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

5 hours ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes

6 hours ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India