AME Awards ‘13: Ogilvy India bags Silver; Lowe bags two Bronzes, BBDO brings back one

Work on Vodafone, Lifebuoy, Surf Excel and Gillette shine at Asian Marketing Effectiveness Awards competition

May 10, 2013 02:23:00 PM | Article | Campaign India Team

Indian agencies won four of the 55 metals at the Asian Marketing Effectiveness Awards announced in Shanghai on 9 May. Of the 16 Gold, 19 Silver and 20 Bronze metals awarded, Indian entrants brought home one Silver and three Bronze trophies.

Ogilvy & Mather India won the lone Silver for India, for work on Vodafone, ‘Made for you’.

Watch a TVC from the campaign here

Lowe Lintas & Partners bagged two Bronze metals for work on Unilever brands. Lifebuoy campaign ‘Global Handwashing Day – Saving Lives’  won metal in the Sustained Success category.

Watch the film

In the same category, ‘Tapping into forgotten Gandhian values to sell 2 billion packs of detergent’ for Surf Excel won the agency another Bronze.

Watch the TVC here

‘Everyday soldier’ for P&G’s Gillette won BBDO India a Bronze in the ‘Best Use of Public Relations’ category.

For a full list of winners, click here