Indian agencies won four of the 55 metals at the Asian Marketing Effectiveness Awards announced in Shanghai on 9 May. Of the 16 Gold, 19 Silver and 20 Bronze metals awarded, Indian entrants brought home one Silver and three Bronze trophies.
Ogilvy & Mather India won the lone Silver for India, for work on Vodafone, ‘Made for you’.
Watch a TVC from the campaign here
Lowe Lintas & Partners bagged two Bronze metals for work on Unilever brands. Lifebuoy campaign ‘Global Handwashing Day – Saving Lives’ won metal in the Sustained Success category.
Watch the film
In the same category, ‘Tapping into forgotten Gandhian values to sell 2 billion packs of detergent’ for Surf Excel won the agency another Bronze.